Device identifiers are assembled from the system elements available, which could include the IP address, user agent information (browser version, OS type and version) or device-generated identifiers such as Apple’s ID for advertisers, Apple's ID for vendors, Google’s Android ID or Google's Play Store ad ID.
In early 2012, after the appointment of Scott Thompson as CEO, rumors began to spread about looming layoffs. Answers, advertising, online mapping, video sharing, fantasy sports, and its social media website.However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels. Like many search engines and web directories, Yahoo added a web portal.Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders.Three years later Yahoo had a market capitalization of .24 billion.